Pick a starting point.
Getting started
Begin your journey with Treply. Set up your account, send a test message, and ship your first campaign in an afternoon.
Browse Guides →Campaigns
Strategically send text messages to a targeted audience. Templates, A/B tests, scheduling, throttling, and quiet hours.
Browse How-to →Surveys
Collect feedback or information from customers via SMS. Set up surveys, route responses, and read the reports.
Browse How-to →Automations
Automate SMS processes using triggers and responses. Triggly keyword automation, drip flows, and event-driven sends.
Browse How-to →Analytics
Real-time analytics, performance dashboards, and custom reports. Get the insights to optimize your SMS marketing strategy.
Browse Reference →Compliance
TCPA, CAN-SPAM, GDPR, CASL. Opt-in flows, STOP/HELP keywords, quiet hours, audit trails, and 10DLC registration.
Browse Reference →Eight rules every team should know.
The fundamentals of SMS marketing that hold across industries, channels, and message volumes. Steal these, build on them, and your campaigns will outperform every competitor relying on generic blasts.
Personalize messages
Use contact attributes to make every send feel direct, not blasted.
Keep messages concise
SMS is a 160-character medium. Lead with the value, cut the rest.
Timing is key
Respect recipient timezones. Quiet hours aren't optional — they're enforced.
Segment your audience
Generic broadcasts underperform. Use groups, attributes, and survey data.
Value feedback
Surveys aren't decoration — wire the responses back into your segmentation.
Respect privacy
Opt-in is the floor. Opt-out is sacred. Treat consent as a contract.
Provide an exit option
Include clear instructions on how to unsubscribe. STOP, every message.
Understandable language
Plain English. If a message needs a glossary, rewrite it.