KEYWORD LISTENING

The keyword is the API.

Listen for YES, STOP, JOIN, or any custom keyword. Match exact, fuzzy, or regex. Fire auto-replies, opt people in or out, and route to a flow — all with no code, just keywords on a page.

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What you get

Built for marketers who want to ship, not configure.

✓Built-in opt-in / opt-out: YES, START, JOIN, STOP, UNSUBSCRIBE, QUIT all handled.
✓Custom keywords with exact, fuzzy, or regex match — your call per keyword.
✓Per-keyword auto-replies with merge fields and scheduling.
✓Route to a Triggly automation when a keyword hits — no glue code.
✓Multi-language keyword sets so OUI and SI both opt people in.
✓Per-number keyword namespaces — PIZZA means different things on different brands.
✓Audit log of every keyword match, with contact, time, and resulting action.

The numbers

<200ms

Inbound keyword match-to-action latency

Regex

Plus exact, fuzzy, prefix, and suffix matching modes

100%

STOP-keyword opt-outs — TCPA compliant by default

Capabilities

Everything in the box.

Built-in opt-out

STOP, UNSUBSCRIBE, QUIT, END all honored across orgs and brands. TCPA-compliant out of the box.

Custom keywords

Define your own. Match exact, fuzzy, or regex. Trigger anything: a flow, a reply, a webhook.

Auto-replies

Per-keyword reply templates with merge fields. Schedule them or fire instantly.

Flow routing

Match a keyword, kick off a Triggly automation. The keyword is the API for your team.

Multi-language

SI, OUI, JA all opt people in. STOP, ARRET, BASTA all opt them out. Per-region rules included.

Per-number namespaces

PIZZA on the food brand opens an order. On the gym brand, it is a typo. Scoped cleanly.

See it on your stack.

30-minute walkthrough on your data, your integrations, your volumes — no slide decks.

Book a demo →Talk to our team