Using short URLs in SMS marketing campaigns is a great way to share links while saving character space. Here are some best practices to follow: 

1. Use a Reliable URL Shortener 

Always choose a trusted URL shortener to ensure your links are secure and functional. Treply’s built-in URL shortener is a great option for this. 

2. Make It Clear 

Let your recipients know where the link will take them by including a brief description. For example, “Check out our new sale: [short URL]”. 

3. Keep It Relevant 

Only include links that are directly related to your message, such as promotional pages, surveys, or sign-ups. 

4. Test Your Links 

Always test short URLs before sending them out. Ensure the link works on various devices and browsers. 

Conclusion 

By using short URLs, you can save space, track engagement, and improve the overall effectiveness of your SMS campaigns. Keep them relevant, clear, and always test before sending!